A refined
brand ecosystem

We bring together a curated collective of brands redefining standards. If your product is thoughtfully crafted, certified and made with integrity, we want to hear from you.
As a brand partner, you’ll enjoy:
  • Placement on a premium, values-first platform
  • Access to a conscious, high-intent customer base 
  • Inclusion in brand storytelling across social, email and journal content 
  • Seamless third-party logistics and order fulfillment 
  • Credibility of being aligned with a value-first, education-led retailer

Our standards

We only stock brands that meet our strict standards. Each product is individually reviewed and must meet at least one of the following:

Safety

Certified non-toxic or independently lab-tested

Purity

Free from known endocrine disruptors, irritants and greenwashing

Ethics

Sustainably and ethically made

Transparency

Transparent ingredients lists and sourcing

Integrity

Aligns with our values of simplicity, intention and trust

Australia’s

non-toxic standards

Made In Alignment follows the regulatory, scientific 
and consumer safety legislation in Australia. 


While there isn’t one single legal definition of ‘non-toxic’, our criteria includes compliance with relevant national standards, avoidance of known harmful substances and evidence of safety for intended use.
Compliance with regulatory authorities
  • Therapeutic Goods Administration (TGA)
  • The Australian Industrial Chemicals Introduction Scheme (AICIS)
  • Food Standards Australia New Zealand (FSANZ)
  • Australian Competition and Consumer Commission (ACCC)
Free from harmful or banned ingredients

We will not stock products that contain: 

  • Parabens 
  • Formaldehyde-releasing preservatives (e.g. DMDM hydantoin)
  • SLS/SLES (Sodium Lauryl/Laureth Sulfate)
  • PEGs and petrochemicals 
  • Synthetic fragrances (unless explicitly listed and assessed for safety)
  • Heavy metals 
  • BPA and other endocrine-disrupting chemicals
  • Toxic solvents (e.g. toluene, benzene)
  • Phthalates
Low hazard ratings

Many non-toxic brands use these third-party tools to evaluate ingredient safety: 

  • EWG's Skin Deep®
  • Think Dirty App
  • INCI Decoder
Dermatological and safety testing
  • Proven to be non-irritating, non-sensitising and safe for human skin, consumption and use. 
  • Patch testing or clinical safety trials
Environmentally safe (optional but popular)
  • Biodegradable
  • Reef-safe 
  • Free from microplastics 
  • Non-toxic to aquatic life

Just because a product is labeled ‘non-toxic’ doesn’t guarantee it is. In Australia, the ACCC can penalise companies for misleading or unsubstantiated ‘clean’ claims. Brands are expected to back up all marketing claims with evidence and comply with the Australian Consumer Law.

our Process

Step 1
Do your part

Before submitting your brand, please review our alignment criteria and banned ingredients list to ensure your products are free from harmful or questionable ingredients.

Step 2
Share your story

Fill out our brand submission form. We love learning about your mission, values and what makes your product stand out. Include support documentation such as certifications and lab results.

Step 3
Put it to the test

If your brand is a good fit, we’ll request samples for our internal review process.
Please don’t send unsolicited samples 
– we’ll be in touch if it’s a match.

READY TO ALIGN?

If you believe your brand belongs in our space, we’d love to connect.

 Shop now

FOLLOW US ON INSTAGRAM

@madeinalignment

We’re here if you need us